Research to overcome the mobile finance gender gap
Women in Rwanda are 20% less likely to have a mobile money account than men. Why?
Mobile money, introduced in Rwanda in 2010, has the potential to significantly enhance financial inclusion in the country. Nearly 25% of the Rwandan population uses mobile financial services.
However, there is a significant gender gap in uptake and use of mobile money. In Rwanda, women are 20 percent less likely to have a mobile money account than men.
In order to overcome this gender gap, GSMA’s Connected Women program commissioned a study to understand the barriers increased usage of mobile financial services for women.
Laterite carried out in-depth qualitative interviews with different profiles of mobile money users, both male and female, to understand factors associated with high usage and barriers to increased uptake. The study focused in particular on the gender differences in perceptions, understanding, uses and challenges relating to mobile money.
We then tested the hypotheses developed during in-depth interviews through focus group discussions with a diverse group of mobile money users.
This research outlined some of the challenges women face in subscribing to and using mobile financial services. It also identified specific barriers to target to reduce the gender imbalance.
The research is being used by GSMA to promote the greater inclusion of women in the mobile financial services industry.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.